Bruce Clay is a professional search engine optimization consultant. He was interviewed by Profesional Seo Wired Magazine in their 2004 feature "The Complete Guide to Googlemania!" Proffessional Seo [1] and cited by USA Today in their article "Gunning for search engines" from August 20, 2003 Professinal Seo [2]. His website is referenced to Professonal Seo by NARA - ALIC - User's Guide to the Internet at The National Archives as resource for "Web Site Promotion Tactics and Tools" [3].
He and his company are active with industry organizations such as: SEMPO, the Search Engine Strategies conference, IMC USA, Web Analytics Association, American Marketing Association, IIMA - International Internet Marketing Association and the California Chamber of Commerce.
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Contents
- 1 Bruce Clay, Inc.
- 2 Publications
- 3 Training and certification
- 4 References
- 5 Official websites
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Bruce Clay, Inc.
Clay is the CEO of the search engine marketing firm Bruce Clay, Inc. which he founded in 1996. Bruce Clay, Inc. offers SEO, PPC, web analytics, web design, email and branding services to companies that want to improve the ranking of their websites in the organic search engine result pages (SERPS).
His clients include Countrywide, MTV, Edmunds, CMP Media and others.
As well as the United States, the company operates in the UK, South Africa and Australia.
Publications
Bruce Clay also maintains the frequently updated Search Engine Relationship Chart histogram for the US Search Engines which is referred to by numerous major resources in the industy like Search Engine Watch, Webmaster World Forums and Hitwise.[4]
He is the Author of the SEO Code of Ethics which was translated into 18 other languages. Many SEO Companies either adopted the Ethical code directly or used it as basis for their own version of the code.[5] The document was controversial[6] back in 2001 when it was published, at a time when the new search marketing industry was "Desperately Seeking Search Engine Marketing Standards[6]."
Training and certification
Bruce Clay offers free and paid resources for webmasters on his various websites, including the professional SEO Tools: SEOToolSet, Dynamic Site Mapping, LinkMaps and PathMaps. Bruce Clay offers certification programs. As of 2006 there does not exist a independent training and professional certification authority for the subject SEO.
Bruce Clay offers SEO training and certification that provides individuals that passed the training and tests to have at least some form of document that states what skills and basic education in search engine optimization they have.
References
- ^ "The Complete Guide to Googlemania!", Wired Magazine, Issue 12.03 , March 2004 , written by Michael S. Malone
- ^ "Gunning for search engines", USA Today, 8/20/2003, written by Byron Acohido
- ^ "User's Guide to the Internet", Archives Library Information Center (ALIC) at The National Archives (Archive.gov), compiled in 2002 by Vivian Hutchison
- ^ Search Engine Relationship Chart™ histogram for the US Search Engines provided by Bruce Clay, Inc.
- ^ SEO Code of Ethics written by Bruce Clay
- ^ a b Desperately Seeking Search Engine Marketing Standards,Clickz Network, published November 14, 2001, written By Danny Sullivan
Official websites
- Bruce Clay, Inc. US Corporate Website
- Bruce Clay Europe Ltd UK Corporate Website
Categories: Search engine optimization consultants | Living people | Year of birth missing
